Shopping At The Mall Can Be Like Shopping for a House
I needed a break today and decided to go to the mall for a little shopping therapy. Nothing particular to buy. Just wanted to go and get lost for a while and browse.
I walked into a major department store and took a stroll around the merchandise in my favorite areas. There were some departments that were cluttered with fall-winter leftover clearance items, displayed with signs that were distracting and confusing.
I had to escape to what I considered a cleaner and more orderly area where clothing items were very attractively staged and where you could actually find an item instead of having to deal with extraneous visuals.
Then I made my way into the shoe department. Here there were many tables of sale boots arranged by size, displayed standing up at attention; but if one of them was touched, all the neighboring boots toppled like dominos.
THAT is when I got the attention of the SELLER who decided to stalk me as I navigated through the department. He proceeded to tell me things I did not want to know or hear and all I wanted to say was, "Leave me alone and let me shop in peace".
But no, he continued on; so I ended my shopping there and left the store. I actually would have stayed longer and maybe even bought some boots, but his presence just made me uncomfortable.
I went into the mall and walked past several storefronts. One in particular had dirty windows (yuk!) and had merchandise strewn haphazardly. Just kept on moving.
I made my way down to a popular casual clothing store. Walked in...it was dark...and oh....... was it LOUD. Music I'm ok with, but not at that decibel level.
Then there was the SMELL. I know they're trying to market their fragrance, but really, do I want to taste it in my mouth and get a migraine the same time? I was ‘outta' there after one very quick walkthrough.
Then there was the pièce de résistance.... A real sparkler. I saw it shining from a distance. The ‘curb appeal' was incredible. Clean, bright, beautiful window displays, attractive looking merchandise within (jewelry).....I just had to go in.
The jewelry was all set up and staged to perfection. Neat, orderly, everything in its place....somewhere I'd like to linger and will go back and take a second look. The pricing was certainly fair.
So I put all this together.
What attracted me to the merchandise?
Great ‘Curb Appeal'
What turned me off?
Merchandise all messed up
Where was I more likely to buy anything? ....and why?
Going shopping at the mall is similar to shopping for a house. What attracts a buyer to a house and what turns a buyer off?
Sellers, with the advice of their agents, need to use buyer attraction techniques, basically similar to what attracted me above. After all, the idea is to turn the home shoppers into buyers with a first impression that makes the buyer want to buy the ‘merchandise'.